A little bit about King's Production (SL) Ltd.

King’s Production SL Limited is a part of the King’s group of companies established in 2000 with the set-up of King's Foam and Mattress which specialized in the production of foam mattresses. Kings Production SL Limited (the beverages division) was incorporated in 2005 and has enjoyed a phenomenal growth in the carbonated soft drink sector in the Sierra Leone territory.

The driving forces behind the leading soft drink manufacturer in Sierra Leone are the Hijazi brothers Khalil and Alie, who have transformed a small family owned business into the leading “Mega” brand in Sierra Leone with significant export activity in neighbouring Liberia. King’s Productions 15 years of operations in the Sierra Leone market has led to recognition the length and breathe of the territory and its market innovation is unmatched within the sector. Its maxim has always been that “one size does not fit all”. As such its key focus has always been flexibility in catering for the needs of its customers without a reduction in its quality-based approach to production. Product innovation being the watchword in designing for local tastes always with a sensitivity to prevailing market conditions in fixing prize ranges and volume/size of product units.

King’s Production has shown remarkable growth in its PET line of carbonated drinks and has now moved on to parallel production of canned products of the same brand of drinks with a new state of the art custom designed factory line in 2018. It has also introduced a new juice line with the “Africanus” brand.

With this platform King’s Productions is assured of robust growth and energetic activity in the sector for years to come.